First of all looking at the on page SEO optimization, it is understood that the optimization within the web page is called on page SEO optimization. On page SEO is very much important for search engine optimization. Lets try to think the matter a bit deeper.
First of all, we think what we do on the web page. So, you can answer your writing, upload photos, upload videos, download songs etc. But in the case of search engine optimization, these issues do not mainly get importance. On page SEO optimization is done by using different types of tags on web pages, techniques for writing content, using links, etc.
Contents of on page SEO optimization:
On page SEO is done on a number of basic topics. If you know about the things that are best for your on page SEO optimization. Let’s see which topics are included in on page SEO.
- Meta Tag
- Title Tag
- Meta Description
- Alt Tag
- h1-h6 Tag
- SEO friendly URL
- Content Writing
- Keyword Density
- XML Sitemap and
- Site Speed
If you can achieve these things, then the results will be in your hands. Lets briefly discuss on above points.
- Meta Tag:
Meta tags are some of the HTML tags that show the important information on your web site to the search engine. The text between these tags does not appear in the browser (excluding the title tag). But using this tag search engine or other web developers can know about the author of the website, the date of making the web site and the last update, etc. Above all of them title tag, keyword tag and description tag are very important. Now we will discuss on these three topics.
- Title Tag:
Title tag is number one step of on page SEO optimization. The title tag means that it is used to give the title of your website. A beautiful title can increase your visitor.
- Use Keyword in your title.
- Make the title within 65 characters.
- Give the title as short as possible and do not need to be weird to make it smaller.
- Avoid such signs – (@, #,!,%, ^, () ….) etc.
- Write the title tag in such a way so that anyone will interested to entering into your site.
For example: If your site is made with the “English Movie” keyword, visitors will visit to know about English movie. There, if you only add “download” in the title as “Download English Movie”, you can get more visitors than others, if your site is even between 2-5 number.
- Keywords Tag:
Keyword is the most precious things in your on page SEO. The keyword tag works as a list for the keywords that you use on your site. You can analysis keyword competition high or low via Google Analytics. Here is an example how to use meta keywords for your site. All meta tags will be placed between <head> section.
The description tag is used to give a small description of your site. As we briefly summarize an elaborate topic, by description tag we also provide a brief description of our web page to the search engine. Search engines publishes this description on the SERP page. Here is an example how to use description tag:
<meta name=”description” content=”Free Web tutorials”>
With some tips you can write beautiful descriptions for your site such as:
- Keep your description within 250 characters. Most of the search engines do not publish more than 250 characters on their SERP page.
- Write your favorite keyword in the description tag. Keep in mind that no keyword is being used more than 3 times.
5. Alt Tag:
Alt tag is mainly used for image or media file. Which are very much powerful for your on page SEO. You have to introduce your media file with google as they are not text and not readable. Use alt tag in your images and use keyword in your alt tags. Here is an example:
<img src=”smiley.jpg” alt=”Happy Smiley face”>
- h1-h6 Tag:
If you use a title in your site pages, then use it in h1, h2, h3, h4, h5, h6 tags. Because Bold <b>, Italic <it> Underline <u> these tags are not effective with search engine algorithm. So, search engine tries to add <H1> to <H6> tags. When search engine crawls a page if it finds a tag between <H1> to <H6>, then it takes it as the headline or title of that content or page. So, using these tags on on page SEO, your site will be ready for search engine. Here is an example:
<h1>This is Title</h1>
More info goes here….
<h2>This is Subtitle</h2>
More info goes here….
<h3>This is Sub</h3>
1.To start any writing, use <H1> tag as title.Use your desired keyword in this tag.
2. Try to put it in as far as 60 characters.
3. Avoid using the same keyword again and again because Search engines will keep it as spamming.
4. Try to use <h2> or other subtitles in the middle of the text. Because this will make your site look pretty natural. And every search engine likes the flexibility or naturalization of the site.
7. SEO friendly URL:
Another important thing for on page SEO optimization. We have to write a slug name when we write a new post which is known as post URL. Like as it may be yourdomin.com/igrt25789?p=3000/ or yourdomain.com/how-to-write-an-article/.
Well, what do you think is most understandable to you? The second thing seems to be very straightforward to you. Because, when you look at the second link you can easily understand what is in this page. So, the second link is also understandable for search engine. So, when you create a link of page or file, you must use that meaningful name or key word.
Here are some tips for creating SEO friendly URL:
- Place your target keyword in the link of the site page. If you create a page by targeting such a keyword “killer tips for seo article writing” then you can name your page “killer-tips-for-seo-article-writing.php
- Use the hyphen (-) when creating the URL of the page. Do not use this type of letter.,!, (), @, $. Because search engines do not index this type of characters.
- Do not use characters such as: (a, in, of, to) in your post URL, because they are called “Stop Word” by the search engine.
8. Content Writing:
Content writing is the most important factor of on page SEO. And Contents must be unique. Because of copy content your website will loss traffic day by day. Unique contents are very much powerful to attract visitors to a specific site. Maintain your focus keyword properly in your content. Don’t use passive voice. Properly use heading in your article. Here you can read how to write a perfect content.
- Keyword Density:
Keyword density is also an important factor for on page SEO. Most SEO experts suggest, keyword density must be 1-3%. Because, more than these could be spam. Keyword density formula is:
(How many time you use specific keyword / Total number of words in the content) * 100
- XML Sitemaps:
XML Sitemaps are last important factor of on page SEO. Because the search engines cannot crawl all the files in the same way. XML format files can be easily crawling by search bot. So, XML Sitemap is a file where all the links on your site are in a sorted condition one after one. And when search boats enter this file, they try to index all those links.
XML Sitemaps is the best way to index all of your pages quickly. So, you need to create an XML Sitemaps for your site SEO. And Once XML Sitemaps are created you have to upload it to your site. And then upload it to google search console.
11. Site Speed: